Evaluate Bandura (1963)

How did I approach this essay?

  • First completed the essay planner sheet for studies (GRAVE) using the original Bandura (1963) pdf document.
  • I cut and paste sections of the procedure from the study and divided it up into sections that I thought I could embed as chunks of AO1 to show my knowledge of the study.
  • I then thought about how these chunks relate to GRAVE focusing first on the strengths of the study
  • I then tried to find examples of problems with the study that I knew would fulfl the need for competing arguments; this wasn’t very easy as Bandura (1963) has many scientific strengths!

Here is my completed planner sheet: essay-planner-sheet-8-bandura-63

Next up write the essay referring to the mark bands as I go…

Bandura (1963) aimed to explore the extent to which the behaviour seen on television might be imitated by viewers. He also aimed to explore whether the imitation was dependent upon how life-like the characters were, e.g. cartoons.

One strength of the study is the relatively large sample of 48 boys and 48 girls (mean age 52 months) which suggests that the findings may be thought to be generalisable, however, on closer inspection it is apparent that the results are unlikely to be representative as all children were drawn from the Stanford Nursery school. The sample are therefore not representative of older children or adults and it is likely that the families that use Stanford Nursery are likely to be well educated and middle class. This is important as the findings may have been different for children from different socio-economic backgrounds.

On the plus side the study does have many strengths relating to its experimental procedure




R standardised procedure, inter-observer, quan data, point sampling

A Sabido technique

V eco validity not so good but internal good, quan data,

E benefits to society versus observing aggression Short term issues for the children, parental consent etc.