Qualitative Methods

Case Study

Naturalistic observation (covert/overt, participant/non-participant)

Interviews (unstructured, semi-structured and focus group interviews)

 

Conducting Qualitative Research

Aims and Research Questions

Sampling techniques (e.g. purposive, snowball)

Ethical Considerations

Analysing Qualitative Data

Inductive Content Analysis

 

Evaluating Qualitative Research

Reflexivity and Researcher Bias

Participant Bias

Triangulation (Method, Data, Researcher)

Credibility

Transferability and Sampling Bias