Philip Zimbardo’s ‘Heroic Imagination Project’ aims to encourage and empower individuals to take heroic action during crucial moments in their lives. His programme draws on decades of research into power of situational forces and is an excellent example of the development of psychological knowledge over time culminating in a potentially critical application that could undoubtedly…

Did you know! Rochat and Blass (2014) revealed an unpublished replication completed in 1962 where Milgram asked the participants to ‘bring a friend’ who went onto play the role of the learner. In this condition obedience plummeted suggesting that heroic acts to protect one’s own community are the extension of ‘ordinariness goodness’, (Rochat and Modigliani 1995).