Reading about the Yale Model of Communication

http://www.rlauterborn.com/pubs/pdfs/4_Cs.pdf

Snyder and de Bono (1985)

Online version of the self-monitoring scale:

https://openpsychometrics.org/tests/SMS/

Here are the scenes from Home Alone used in Auty and Lewis (2004).

In the real study, the clips were of course exactly the same length, whereas here the first clip is much longer than the second.

Fischer et al. (1991)

Interesting article about the maelstrom that followed the publication of the Fischer article:

What is A Slogan? – Types, Examples & How to Create It

https://logo.com/blog/what-is-a-slogan

https://hbr.org/2019/01/neuromarketing-what-you-need-to-know#:~:text=%E2%80%9CNeuromarketing%E2%80%9D%20loosely%20refers%20to%20the,pricing%2C%20and%20other%20marketing%20areas.