Etic and emic
HW exercise: A very worth while reading, this is an article from the BPS magazine, which illustrates emic and etic and the differences in the way in which some cultural psychology operates today (emic) in comparison with past approaches (etic). Below the reading you will also find a set of reading comprehension questions to go with this article.
Why not watch this brilliant documentary: http://www.youtube.com/watch?v=cOa3ftAKnzo It is an intriguing video (just under an hour) about Margaret Mead and Derek Freeman, this is part 1 of 6 and you can find all the other parts on the right hand side.