https://www.musthavemenus.com/menu/browse.do
Original paper Pavesic (2005): http://www.oceanwilddesign.com/PDFs/The%20Psychology%20of%20Menu%20Design_%20Reinvent%20Your%20Silent%20Salesperson.pdf
Click to access Eye-Movement-2012-article.pdf
This is a really useful website with TONs of information about the use of eye trackers in consumer and cognitive psychology/neuroscience. https://www.tobiipro.com/learn-and-support/learn/eye-tracking-essentials/
Food descriptions on menus: iconic British advert
Wider Reading
https://www.theguardian.com/environment/2022/jan/26/plant-based-food-restaurants-climate-menu-messages?fbclid=IwAR1gzCVmYQIFdRlpKLOQSMdM_yAAT3aRRpOi1WM4ju4N9aCNuKBGzn6lcog
Dayan and Bar-Hillel
psychologyrocks 