Menu design

Original paper Pavesic (2005):

Click to access Eye-Movement-2012-article.pdf

This is a really useful website with TONs of information about the use of eye trackers in consumer and cognitive psychology/neuroscience.

Food descriptions on menus: iconic British advert

Wider Reading

Dayan and Bar-Hillel

Original paper:

Click to make a copy
Wansink Jamboard: click to make a copy