Menu design

https://www.musthavemenus.com/menu/browse.do

Original paper Pavesic (2005): http://www.oceanwilddesign.com/PDFs/The%20Psychology%20of%20Menu%20Design_%20Reinvent%20Your%20Silent%20Salesperson.pdf

https://www.theguardian.com/lifeandstyle/wordofmouth/2013/may/08/restaurant-menu-psychology-tricks-order-more

Click to access Eye-Movement-2012-article.pdf

This is a really useful website with TONs of information about the use of eye trackers in consumer and cognitive psychology/neuroscience. https://www.tobiipro.com/learn-and-support/learn/eye-tracking-essentials/

Food descriptions on menus: iconic British advert