Sales techniques

Customer-focused

Competitor-focused

Product-focused

Evaluation

Article on gender differences in b2b purchasing behaviour: https://www.freemanforward.com/wp-content/uploads/2013/10/HBR-Article_How-Women-Decide_Sept-2013.pdf

Cialdini’s six ways to close a sale

Stop press, Cialdini, added an extra ‘way’ in 2016, “Unity” – ge described this in his new book Pre-Suasion, but it is also explained here: https://www.neurosciencemarketing.com/blog/articles/cialdini-7th-unity.htm