Questionnaires A PowerPoint containing everything you need to know about the questionnaire as a way of gathering data in social psychology

model_answers_questionnaires_qual_quan_open_closed-doc1 My answers to some exam style questions about questionnaires, open and closed questions and qual and quan data.

questionnaires-etc-mcq-doc Some MCQs to assess your understanding of the use of questionnaires.

tips-for-creating-an-effective-questionnaire-doc My help sheet on how to design a valid and reliable questionnaire.

worksheet-questionnaires A worksheet summarising some of important points.

Examples of the use of questionnaires in Social Psychology

We need to know about how personality affects obedience and many studies have been conducted looking at whether certain traits are associated with high or low levels of obedience, for example Burgers used questionnaires to measure empathic concern and desire for personal control. Alan Elms, Milgram’s research assistant used the Fscale with some of the Pps from the Milgram studies to see whether there was a link between the maximum level of shocks administered and the Authoritarian Personality. Read more here about the Fscale; you can even complete it for yourself:

Traits such as agreeableness and conscientiousness have also been linked to obedience. You can take a test here to find out how you score on the Big 5 Personality Traits:

epq-r-sheets-for-delegates Example of a personality questionnaire: The EPQ

kc-homophobia-survey Example of a questionnaire to explore homophobia in a London borough

kc-homophobia-final-report If you are interested in the results of the survey above, you can read the final report here.

RWA: A 22 item scale with counterbalanced items with positive and negative wording, to protect against the ‘acquiescent response bias’ which was seen as a weakness with the F-Scale. Participants have to respond to statements such as “This country would work a lot better if certain groups of troublemakers would just shut up and accept their group’s traditional place in society”. Answers are on 1-9 scale ranging from Strongly Disagree (-4) to Strongly Agree (+4). The scale has ‘high internal consistency’, when using the split halves method, the Cronbach’s alpha score is 0.90.

This information is based on Saunders and Ngo (2017)

example of cultural dimensions questionnaire:

Excellent blog post talking about the difference between Likert and ratings scales with regard to the level of ,measurement of the data:

Assessment Questions


  1. A researcher would like to investigate older people’s perceptions of teenagers. She decides to use a questionnaire to find out their views. For the questionnaire, she uses a sample of participants from an adult education centre.

(a) (i) Write two closed questions that could be used in the questionnaire to investigate older people’s perceptions of teenagers. One of your questions must be a ranked scale question (2)

(ii) Write two open questions that could be used in the questionnaire to investigate older people’s perceptions of teenagers. (2)

 (iii) The data gathered from the researcher’s questionnaire is quantitative. Define the term ‘quantitative data’. (1)

(iii) The researcher collected 20 responses to this questionnaire. Describe one way that you would carry out an analysis on this data. (2)

(b) Explain how one research method, other than using a questionnaire, could be used to study prejudice. (3)

2. a. Explain one strength of using closed questions in a questionnaire (2)

b. Explain one weakness of using closed questions in a questionnaire (2)

3. Laura would like to investigate older and younger people’s perceptions of the police, as she believes not everyone respects their authority.
a. Suggest two closed and two open questions that Laura could use in her questionnaire (4)

b. Explain two reasons why Laura should conduct a pilot study before distributing her questionnaire online. (4)

c. Give one strength of Laura’s decision to use a questionnaire to collect her data. (2)