You need to be able to describe, apply (explain scenarios) and evaluate Social Impact Theory. You may also be asked to compare social impact and agency theory.

Describe

social-impact-theory: A powerpoint

describe-and-evaluate-social-impact

Apply

applying-social-impact

Evaluate

applying-impact-to-studies

evidence-for-impact-theory-sedikides-and-jackson

sedikides-evaluation-revised

teacup-social-impact-theory

Compare

comparing-social-impact-theory-and-agency-theory

Original Papers

lalane1981

latane1996

latanewolf1981

Revision and model answers

8 marker – long model followed by more realistic one under timed conditions with comments

dont be dre social impact ao1

Assessment Questions:

1. David and Sarah were using their mobile telephones during a lesson. Their teacher asked them to put the mobile telephones away. David immediately put his in his bag, but Sarah refused. (a) Using your knowledge of social impact theory, identify two reasons why David followed the teacher’s instructions. (2)
2. Using your knowledge of obedience, explain one factor that may account for Sarah’s refusal to put her mobile telephone away. (2)